The research phase was a key foundation for the Royal Music website redesign. I began by analyzing the existing website to identify gaps in usability, visual appeal, and clarity, which made it clear that a complete redesign was needed.

A significant part of the research involved exploring design inspiration from music schools, creative learning platforms, and youth-focused brands to understand how color, layout, and visual storytelling can express energy and creativity.

At the same time, I focused on aligning the design with Royal Music’s core values and brand identity—balancing its 25-year legacy with a fun, bright, and modern personality.

By studying the school’s audience, teaching philosophy, and long-term vision, I ensured that the vibrant visuals remained structured, trustworthy, and easy to navigate, resulting in a design direction that felt both engaging and authentic to the brand.